The Renaissance is a concept hotel, designed for travelers, that celebrates culture, ideas, and people through immersive technology. Based on specific industry guidelines and brand values, a tale was co-authored to connect the Renaissance vision with the local spirit. Space was translated into bold moments of discovery through rich materials, oriental prints, digital projections, and interactive media. The narrative travels consistently from the public areas to the guest rooms using design signatures. From a sculptural light installation, as a mark for a ‘dramatic arrival’, to ‘unexpected moments’ met with unique furniture, native artifacts, and artistic video simulations.